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Looking at Consumer Behavior in a Moral Perspective

Looking at Consumer Behavior in a Moral Perspective The paper suggests that consumers and their behaviors deserve (much) more attention in our field. After a few website references (about ethical shopping and ethical trade initiatives) and after a brief literature review of recent business ethics and consumer behavior literature conceptual frameworks are suggested. As an open end, the paper contains some empirical references, related to consumer honesty, tax loyalty and to motives for buying organic food, and suggests the development of a consumer morality measurement instrument. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Ethics Springer Journals

Looking at Consumer Behavior in a Moral Perspective

Journal of Business Ethics , Volume 51 (2) – Oct 18, 2004

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References (38)

Publisher
Springer Journals
Copyright
Copyright © 2004 by Kluwer Academic Publishers
Subject
Philosophy; Ethics; Economic Growth; Management
ISSN
0167-4544
eISSN
1573-0697
DOI
10.1023/B:BUSI.0000033607.45346.d2
Publisher site
See Article on Publisher Site

Abstract

The paper suggests that consumers and their behaviors deserve (much) more attention in our field. After a few website references (about ethical shopping and ethical trade initiatives) and after a brief literature review of recent business ethics and consumer behavior literature conceptual frameworks are suggested. As an open end, the paper contains some empirical references, related to consumer honesty, tax loyalty and to motives for buying organic food, and suggests the development of a consumer morality measurement instrument.

Journal

Journal of Business EthicsSpringer Journals

Published: Oct 18, 2004

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