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- Publisher
- Wiley
- Copyright
- Copyright © 1977 Wiley Subscription Services, Inc., A Wiley Company
- ISSN
- 0022-0078
- eISSN
- 1745-6606
- DOI
- 10.1111/j.1745-6606.1977.tb00597.x
- Publisher site
- See Article on Publisher Site
Abstract
The behavioral science literature relating to consumer use of informational aids in supermarkets is reviewed. Also examined is research concerned with more general issues such as information overload. The public policy implications of these various research findings are drawn and discussed. The paper concludes with a consideration of three proposed measures to facilitate shopping decisions for consumers concerned with economy and nutritional value.
Journal
Journal of Consumer Affairs – Wiley
Published: Jun 1, 1977