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Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Interactive Marketing Unpaywall

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Bernritter, Stefan F.; Verlegh, Peeter W.J.; Smit, Edith G.
Journal of Interactive Marketing – Feb 1, 2016
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Publisher
Unpaywall
ISSN
1094-9968
DOI
10.1016/j.intmar.2015.10.002
Publisher site
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Abstract

Journal

Journal of Interactive Marketing – Unpaywall

Published: Feb 1, 2016

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