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Check-out time for financial services?

Check-out time for financial services? When supermarkets and other retailers entered the financial services market, the high street banks and other traditional service providers regarded the move as a short-term gimmick. Most felt that any competitive threat would be limited to low end products such as current accounts. They also assumed that the market in higher value products such as pensions and mortgages would be unaffected because traditional service providers had the enduring advantage that consumers recognised their ‘brand’ names and trusted them to look after their finances. But they were wrong on both counts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Brand Management Springer Journals

Check-out time for financial services?

Baldock, Rob
Journal of Brand Management , Volume 6 (4) – Mar 1, 1999
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Publisher
Springer Journals
Copyright
Copyright © 1999 by Palgrave Macmillan, a division of Macmillan Publishers Ltd
Subject
Business and Management; Business and Management, general; Marketing; Management
ISSN
1350-231X
eISSN
1479-1803
DOI
10.1057/bm.1999.11
Publisher site
See Article on Publisher Site

Abstract

When supermarkets and other retailers entered the financial services market, the high street banks and other traditional service providers regarded the move as a short-term gimmick. Most felt that any competitive threat would be limited to low end products such as current accounts. They also assumed that the market in higher value products such as pensions and mortgages would be unaffected because traditional service providers had the enduring advantage that consumers recognised their ‘brand’ names and trusted them to look after their finances. But they were wrong on both counts.

Journal

Journal of Brand Management – Springer Journals

Published: Mar 1, 1999

There are no references for this article.