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- Publisher
- Springer Journals
- Copyright
- Copyright © 2010 by Psychonomic Society, Inc.
- Subject
- Psychology; Cognitive Psychology
- eISSN
- 1554-3528
- DOI
- 10.3758/BRM.42.1.266
- pmid
- 20160305
- Publisher site
- See Article on Publisher Site
Abstract
This experiment investigated the effects of survey administration mode (Web vs. paper and pencil) and survey length (short or long) on the responses of a large sample of primary and secondary school professionals in the U.S. The 812 participants in this study were part of an initial random sample of 1,000 individuals representing 5.81% of the membership of a national professional organization. The participants were randomly assigned to each of the four treatment conditions. Results indicated (1) substantially lower response rates for Web surveys than for same-length paper surveys; (2) a higher response rate for short surveys than for long surveys with paper, but not Web, questionnaires; and (3) a younger age for Web respondents, as compared with their paper counterparts. In light of prior research, we suggest that paper-and-pencil methods be used for surveying professionals in primary and secondary school settings.
Journal
Behavior Research Methods – Springer Journals
Published: Dec 13, 2010