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Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

Shopping in the digital world: Examining customer engagement through augmented reality mobile... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Computers in Human Behavior Unpaywall

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

McLean, Graeme; Wilson, Alan
Computers in Human Behavior – Dec 1, 2019
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Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

McLean, Graeme; Wilson, Alan
Computers in Human Behavior – Dec 1, 2019

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Publisher
Unpaywall
ISSN
0747-5632
DOI
10.1016/j.chb.2019.07.002
Publisher site
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Abstract

Journal

Computers in Human Behavior – Unpaywall

Published: Dec 1, 2019

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