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Feeling PoliticsRacial Cues in Campaign News: The Effects of Candidate Strategies on Group Activation and Political Attentiveness among African Americans

Feeling Politics: Racial Cues in Campaign News: The Effects of Candidate Strategies on Group... [Decades of scholarship in the field of electoral behavior have established that the chief influence of campaigns is to reinforce or activate latent predispositions so that voters behave consistently with their underlying interests (Berelson, Lazarsfeld, and McPhee 1954; Campbell et al. 1960; Finkel 1993; Gelman and King 1993; Klapper 1960; Lazarsfeld, Berelson, and Gaudet 1944; Patterson and McClure 1976; Petrocik 1996; Zaller 1992). Little attention, however, has been devoted to identifying the specific process by which activation occurs. In particular, we have yet to identify specific catalysts, in the swirling confusion of campaign communication, for activating latent preferences.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Feeling PoliticsRacial Cues in Campaign News: The Effects of Candidate Strategies on Group Activation and Political Attentiveness among African Americans

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Publisher
Palgrave Macmillan US
Copyright
© Palgrave Macmillan, a division of Nature America Inc. 2006
ISBN
978-1-349-53320-6
Pages
165–186
DOI
10.1057/9781403983114_9
Publisher site
See Chapter on Publisher Site

Abstract

[Decades of scholarship in the field of electoral behavior have established that the chief influence of campaigns is to reinforce or activate latent predispositions so that voters behave consistently with their underlying interests (Berelson, Lazarsfeld, and McPhee 1954; Campbell et al. 1960; Finkel 1993; Gelman and King 1993; Klapper 1960; Lazarsfeld, Berelson, and Gaudet 1944; Patterson and McClure 1976; Petrocik 1996; Zaller 1992). Little attention, however, has been devoted to identifying the specific process by which activation occurs. In particular, we have yet to identify specific catalysts, in the swirling confusion of campaign communication, for activating latent preferences.]

Published: Oct 7, 2015

Keywords: Affirmative Action; AFRICAN AMERICANS; Candidate Evaluation; Campaign Communication; Affirmative Action Policy

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