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Le marketing sensoriel chez Nature & Découvertes : 10 ans d'évolution de l'offre sensorielle en restant à l'écoute du consommateur

Rieunier, Sophie

Décisions Marketing , Volume 33: 77-80 – Jan 1, 2004

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Le marketing sensoriel chez Nature & Découvertes : 10 ans d'évolution de l'offre sensorielle en restant à l'écoute du consommateur

Rieunier, Sophie

Décisions Marketing , Volume 33: 77-80 – Jan 1, 2004

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Publisher: CrossRef
ISSN: 0779-7389
DOI: 10.7193/dm.033.77.80
Publisher site: See Article on Publisher Site

There are no references for this article.