An information transfer model for integrating marketing and R&D Personnel in new product development projects
An information transfer model for integrating marketing and R&D Personnel in new product...
Moenaert, R;
1990-06-01 00:00:00
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pngJournal of Product Innovation ManagementCrossRefhttp://www.deepdyve.com/lp/crossref/an-information-transfer-model-for-integrating-marketing-and-r-d-7hsWRsr5Cd
An information transfer model for integrating marketing and R&D Personnel in new product development projects
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