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How, why, and when disclosure type matters for influencer marketing

How, why, and when disclosure type matters for influencer marketing http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Research in Marketing Unpaywall

How, why, and when disclosure type matters for influencer marketing

Karagür, Zeynep; Becker, Jan-Michael; Klein, Kristina; Edeling, Alexander
International Journal of Research in Marketing – Jun 1, 2022
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Publisher
Unpaywall
ISSN
0167-8116
DOI
10.1016/j.ijresmar.2021.09.006
Publisher site
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Abstract

Journal

International Journal of Research in Marketing – Unpaywall

Published: Jun 1, 2022

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