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Who is the attached endorser? An examination of the attachment-endorsement spectrum

Who is the attached endorser? An examination of the attachment-endorsement spectrum http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services CrossRef

Who is the attached endorser? An examination of the attachment-endorsement spectrum

Saldanha, Natalya; Mulye, Rajendra; Rahman, Kaleel
Journal of Retailing and Consumer Services , Volume 43: 242-250 – Jul 1, 2018
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Publisher
CrossRef
Copyright
© 2018 Elsevier Ltd. All rights reserved.
ISSN
0969-6989
DOI
10.1016/j.jretconser.2018.04.004
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Retailing and Consumer Services – CrossRef

Published: Jul 1, 2018

References

  • Effectiveness of celebrity endorsers
    Atkin
  • Fame and fortune: a conceptual model of CEO brands
    Bendisch
  • Celebrity endorsements: a literature review and research agenda
    Bergkvist