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Loyalty-based segmentation and the customer development process

Loyalty-based segmentation and the customer development process http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Management Journal CrossRef

Loyalty-based segmentation and the customer development process

Knox, Simon
European Management Journal , Volume 16 (6): 729-737 – Dec 1, 1998
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Loyalty-based segmentation and the customer development process

Knox, Simon
European Management Journal , Volume 16 (6): 729-737 – Dec 1, 1998

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Publisher
CrossRef
ISSN
0263-2373
DOI
10.1016/s0263-2373(98)00049-8
Publisher site
See Article on Publisher Site

Abstract

Journal

European Management Journal – CrossRef

Published: Dec 1, 1998

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