European Journal of Marketing

Derek Moss, Charles; Richardson, Bill

doi: 10.1108/EUM0000000004732pmid: N/A

Examines those aspects of traderconsumer transactions the quality of the organizations products andor services, and the quality of its interaction with customers which are critical to customer satisfaction. Considers how companies are regulating these areas, suggesting that customer satisfaction is the prerequisite for successful, legal unfettered trading. Concludes that it is those companies which recognise consumerism as an opportunity rather than a threat which are the most successful.

Lau, HoFuk; HonMing Yau, Oliver

doi: 10.1108/EUM0000000004731pmid: N/A

Uses a productoriented approach to examine consumer outshopping patterns in a large and densely polulated city Hong Kong. Concentrates on one popular consumer product, the camera, as an example, and looks at the possible effects of different product forms and price combinations on outshopping patterns. Analyses the implications of consumer outshopping for the individual retailer, particularly with regard to the formation of channel strategies. Suggests that consumers' outshopping patterns are not only product specific, but are also influenced by product form and the price of that product.

Neale, C.W.; Shipley, David D.

doi: 10.1108/EUM0000000004730pmid: N/A

Provides insight into the credit offerings of manufacturers via an analysis of data which are unique in several ways. Focuses specifically on the dimensions of the credit package supplied to customers for consumer and industrial goods in both domestic and export markets in the USA and the UK. Offers an analytical model for use in improving credit policy. Concludes first that, binationally, consumer goods firms tend to be more generous than industrial goods sellers, except in the matter of maximum credit duration and second, that UK firms are more generous than their US counterparts in export markets.

Turnbull, P.W.

doi: 10.1108/EUM0000000004729pmid: N/A

Focuses on the attitudes of buyers in Europe to Britain, and on their experience of British marketing competence. Examines the more general aspects of reputation followed by the more specific aspects of technical and commercial competence of British companies. Presents suggestions where Britain could improve both its image and reputation.

Carter, Steve

doi: 10.1108/EUM0000000004728pmid: N/A

Examines briefly the origins of an individual's preferences for doing, which it suggests fall into four categories converger, diverger, assimilator and accommodator. Describes primary research in this field which reveals different learning styles. Discusses the implications of these findings for marketers.