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Marketing Intelligence and Planning

Subject Areas: Marketing
Publisher: Emerald Group Publishing Limited - Emerald Publishing
ISSN: 0263-4503
SJR: 70

Available

Journal Article

The effect of inoculation messages on service recovery

Ma, Ke; Qian, Si

2022 Marketing Intelligence & Planning

doi:10.1108/mip-10-2021-0369

Service failure is detrimental for both enterprises and customers; therefore, it is particularly important and cost effective for service enterprises to take precautionary measures rather than provide recovery after service failure. Based on the inoculation theory, this research examines the...
Available

Journal Article

What drives electric vehicles in an emerging market?

Jaiswal, Deepak; Kaushal, Vikrant; Deshmukh, Arun Kumar; Kant, Rishi; Kautish, Pradeep

2022 Marketing Intelligence & Planning

doi:10.1108/mip-11-2021-0406

The study aims to investigate the consumers' adoption of battery electric vehicles (BEVs) using socio-cognitive perceptions and socio-demographic moderators in an emerging sustainable mobility market.Design/methodology/approachThe conceptual model is analyzed via path analysis using online survey...
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Journal Article

Marketing's take on socio-economic performance

von der Osten, Flávio Luiz; Toaldo, Ana Maria

2022 Marketing Intelligence & Planning

doi:10.1108/mip-02-2022-0067

The purpose of this paper is to propose that a stakeholder orientation (SO) can explain social and economic performances. It happens because the more the organisation acquires and disseminates stakeholder intelligence, the more it will be aware of the needs of different stakeholder groups,...
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Journal Article

Antecedents of information sensitivity and willingness to provide

Kang, Jun; Lan, Jingyi; Yan, Hongyan; Li, Wen; Shi, Xuemei

2022 Marketing Intelligence & Planning

doi:10.1108/mip-02-2022-0065

This study aims to investigate the antecedents of mobile Internet users’ perception of information sensitivity (PIS) and willingness to provide personal information (WTP). It provides insights about how these antecedents influence users’ perceived information sensitivity and willingness to...
Available

Journal Article

Do celebrity endorsements influence stock investment intentions?

Shiva, Atul; Arora, Nilesh; Rishi, Bikramjit

2022 Marketing Intelligence & Planning

doi:10.1108/mip-01-2022-0040

Celebrity endorsement is a preferred marketing communication strategy adopted by business firms. The present study suggests theoretical underpinnings for investigating the effect of celebrity endorsement on individual investors' intentions to invest in the shares of companies. The study...

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