An Appraisal of MultiAttribute Utility Models in MarketingLock, Andrew R.; Howard, T
doi: 10.1108/EUM0000000004950pmid: N/A
Looks at the marketing literature on the subject of multiattribute utility models. Reviews the multiple objective and multidimensional preference models within the framework of multiple attribute utility theory. Suggests that much of the research in this area has been information rather than decisionoriented and, as a result, this has not been integrated successfully into the field of strategic marketing policymaking.
The Marketing of Professional Services An Organizational DilemmaGummesson, E.
doi: 10.1108/EUM0000000004951pmid: N/A
Investigates the role of the professional in a firm offering professional services aiming to answer the questions of what marketing activities the professional might use what proportion of hisher time should be divided into what areas and how marketing sales and costs might be calculated. Looks at current practices in this area, and attempts to find conceptual frameworks to guide professional service firms in the marketplace.
Management Structures and Marketing Strategies in UK IndustryDoyle, Peter
doi: 10.1108/EUM0000000004952pmid: N/A
Examines the relationship between organizational structure and market performance. Suggests that the complex nature of the new structures offers a challenge to the adaptability of management. Attempts to identify the key principles which govern how organizational structures shape market performance in order that top management might recognize and use them to their advantage.