Human Systems Management

Uhr, Leonard

doi: 10.3233/hsm-1980-1301pmid: N/A

Uhr, Leonard

doi: 10.3233/HSM-1980-1301pmid: N/A

doi: 10.3233/hsm-1980-1302pmid: N/A

doi: 10.3233/HSM-1980-1302pmid: N/A

Smith, August W.

doi: 10.3233/HSM-1980-1303pmid: N/A

Smith, August W.

doi: 10.3233/hsm-1980-1303pmid: N/A

Huff, Anne Sigismund

doi: 10.3233/hsm-1980-1304pmid: N/A

The complex and diverse character of many organizations and their environments leads to similarly complex and diverse perspectives among organization members. This paper suggests that metaphors can be deliberately used to help delineate situations in which organization participants are unclear or do not agree. Three techniques are described. Each uses metaphor to find overlap in the diverse perspectives of a group. Each attempts to use the ‘logic’ of one area of perception to illuminate another. The general approach outlined also applies to situations in which diverse or unclear interpretations exists among researchers interested in the development of theory about organizations.

Huff, Anne Sigismund

doi: 10.3233/HSM-1980-1304pmid: N/A

The complex and diverse character of many organizations and their environments leads to similarly complex and diverse perspectives among organization members. This paper suggests that metaphors can be deliberately used to help delineate situations in which organization participants are unclear or do not agree. Three techniques are described. Each uses metaphor to find overlap in the diverse perspectives of a group. Each attempts to use the ‘logic’ of one area of perception to illuminate another. The general approach outlined also applies to situations in which diverse or unclear interpretations exists among researchers interested in the development of theory about organizations.

Reidenbach, R. Eric ; Oliva, Terence A.

doi: 10.3233/HSM-1980-1305pmid: N/A

Relatively little has been written about the macro-role of marketing when compared to the volumes devoted to its micro counterpart. Yet within competitive market systems evidence exists that there is yet another role played by marketing, one much more pervasive than that of the micro role and one as equally, or perhaps more, important. The Western socioeconomic system is on the verge of a major change. The direction and rationality of this change depends to a large extent on our understanding of this system and the role marketing plays within this system. Zeleny implies much the same when he points out the mechanisms which are fueling the transition towards a self-service society (11,12). Finally, if Loebl's call for a theory of economics derived from viewing an economy as a human system is to be realized (6), then one of the major mechanisms for actual implementation of the theory would be Macromarketing.

Reidenbach, R. Eric; Oliva, Terence A.

doi: 10.3233/hsm-1980-1305pmid: N/A

Relatively little has been written about the macro-role of marketing when compared to the volumes devoted to its micro counterpart. Yet within competitive market systems evidence exists that there is yet another role played by marketing, one much more pervasive than that of the micro role and one as equally, or perhaps more, important. The Western socioeconomic system is on the verge of a major change. The direction and rationality of this change depends to a large extent on our understanding of this system and the role marketing plays within this system. Zeleny implies much the same when he points out the mechanisms which are fueling the transition towards a self-service society [11, 12]. Finally, if Loebl's call for a theory of economics derived from viewing an economy as a human system is to be realized [6], then one of the major mechanisms for actual implementation of the theory would be Macromarketing.