journal article
LitStream Collection
Influence of Environmental Awareness on Clean Energy and Technology Adoption for Natural Resource Conservation in the Rural Southern Punjab: Through CFA and SEM Analysis
Abbas, Sohail; Kousar, Shazia; Arsh, Saira
doi: 10.1111/1477-8947.70062pmid: N/A
In rural Pakistan, ecologically sensitive regions must encourage rural households to use clean energy. No study has been conducted on the impact of environmental awareness on clean energy and technology adoption in rural Punjab, Pakistan. This study investigates the effect of environmental awareness on clean energy and technology adoption through CFA and SEM analysis. The study collected data from five villages in southern Punjab, Pakistan. Primary data was collected from 450 households using a structured questionnaire. We empirically analyzed 400 valid surveys using structural equation modelling to test the hypotheses. This study utilized a quantitative approach, which is considered an evaluation methodology. Confirmatory factor analysis (CFA) is used within structural equation modelling (SEM) to evaluate the research hypotheses. The results show that energy attributes, clean energy awareness, and environmental concerns positively influence households' intention to use clean energy. Attitude significantly mediates cost, understanding, and intention to use clean energy. Perceived behavioral control mediates between ecological problems and the implementation of the adoption of clean energy within local communities. This research aims to identify forthcoming strategies for the transition to clean energy in rural areas by employing human‐computer interface methodologies.