Redressing the Red Dress

Redressing the Red Dress Circulation ON MY MIND Rethinking the Campaign ince 2002, female cardiovascular mortality has significantly decreased. Ac- Donna R. Zwas, MD, MPH cording to the Centers for Disease Control and Prevention Wonder Search SDatabase, 491 713 American women died of cardiovascular disease in 2002 compared with 399 028 in 2014. This improvement has been attributed in part to the joint efforts of the National Heart, Lung, and Blood Institute and the Heart Truth campaign, the American Heart Association and the Go Red for Women Cam- paign, WomenHeart, the campaign of the National Coalition for Women with Heart Disease, and the Women’s Heart Alliance, along with many partners, who joined efforts to increase the awareness of heart disease in women. As with all epidemiological findings, it is a challenge to tease out which factors have led to the improvements in cardiovascular outcomes in women. Understanding what worked and what did not will guide the development and implementation of future cam- paigns aimed at further reducing cardiovascular mortality. WHAT HAS WORKED? Data from surveys suggest that awareness about heart disease has significantly increased, with larger increases in whites than in Latinos and blacks. Women are more likely to be aware that heart http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Circulation Wolters Kluwer Health

Redressing the Red Dress

Circulation , Volume 137 (8) – Feb 20, 2018

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Publisher
Wolters Kluwer
Copyright
© 2018 American Heart Association, Inc.
ISSN
0009-7322
eISSN
1524-4539
D.O.I.
10.1161/CIRCULATIONAHA.117.031574
Publisher site
See Article on Publisher Site

Abstract

Circulation ON MY MIND Rethinking the Campaign ince 2002, female cardiovascular mortality has significantly decreased. Ac- Donna R. Zwas, MD, MPH cording to the Centers for Disease Control and Prevention Wonder Search SDatabase, 491 713 American women died of cardiovascular disease in 2002 compared with 399 028 in 2014. This improvement has been attributed in part to the joint efforts of the National Heart, Lung, and Blood Institute and the Heart Truth campaign, the American Heart Association and the Go Red for Women Cam- paign, WomenHeart, the campaign of the National Coalition for Women with Heart Disease, and the Women’s Heart Alliance, along with many partners, who joined efforts to increase the awareness of heart disease in women. As with all epidemiological findings, it is a challenge to tease out which factors have led to the improvements in cardiovascular outcomes in women. Understanding what worked and what did not will guide the development and implementation of future cam- paigns aimed at further reducing cardiovascular mortality. WHAT HAS WORKED? Data from surveys suggest that awareness about heart disease has significantly increased, with larger increases in whites than in Latinos and blacks. Women are more likely to be aware that heart

Journal

CirculationWolters Kluwer Health

Published: Feb 20, 2018

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