You Can't Beat Word‐of‐Mouth Marketing

You Can't Beat Word‐of‐Mouth Marketing Want the public to become more aware of your organization's valuable services and programs? Then get those you serve and loyal supporters to talk it up.Nothing beats satisfied customers when it comes to attracting more customers, donors and others. Serve as a catalyst helping others to spread the word by:Meeting with interested groups and individuals, asking them to serve as ambassadors on behalf of your organization.Offering periodic training sessions that serve to educate loyal supporters on ways they can help.Publishing and distributing a quarterly handout for insiders that lists ways they can augment your marketing efforts. Include examples of how others have promoted your organization in recent months. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nonprofit Communications Report Wiley

You Can't Beat Word‐of‐Mouth Marketing

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Publisher
Wiley Subscription Services, Inc., A Wiley Company
Copyright
Copyright © 2018 Wiley Periodicals, Inc., A Wiley Company
ISSN
1549-778X
eISSN
2325-8616
D.O.I.
10.1002/npcr.30907
Publisher site
See Article on Publisher Site

Abstract

Want the public to become more aware of your organization's valuable services and programs? Then get those you serve and loyal supporters to talk it up.Nothing beats satisfied customers when it comes to attracting more customers, donors and others. Serve as a catalyst helping others to spread the word by:Meeting with interested groups and individuals, asking them to serve as ambassadors on behalf of your organization.Offering periodic training sessions that serve to educate loyal supporters on ways they can help.Publishing and distributing a quarterly handout for insiders that lists ways they can augment your marketing efforts. Include examples of how others have promoted your organization in recent months.

Journal

Nonprofit Communications ReportWiley

Published: Jan 1, 2018

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