What's the Proper Mix?

What's the Proper Mix? If your job responsibilities include making face‐to‐face calls on donors and would‐be donors on a weekly basis, what's the best mix of stewardship calls, anniversary calls and calls to new prospects?While the answer to that question will be unique to each charity's circumstances, recognize your primary objective is to retain and upgrade current donors' gifts and generate new gifts.Recognize the limits of seeing everyone face‐to‐face, then set parameters:Stewardship: Make at least one non‐solicitation call on everyone who gave $1,000 or more during the past fiscal year.Retention/upgrade: Call on every donor who gave $500 or more last fiscal year in an effort to retain and upgrade their gift.First‐time gifts: Using five percent of last year's total number of donors, make solicitation calls on that number of new prospects. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Successful Fundraising Wiley

What's the Proper Mix?

Successful Fundraising , Volume 26 (4) – Jan 1, 2018
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Publisher
Wiley Subscription Services, Inc., A Wiley Company
Copyright
Copyright © 2018 Wiley Periodicals, Inc., A Wiley Company
ISSN
1070-9061
eISSN
2325-8624
D.O.I.
10.1002/sfr.30885
Publisher site
See Article on Publisher Site

Abstract

If your job responsibilities include making face‐to‐face calls on donors and would‐be donors on a weekly basis, what's the best mix of stewardship calls, anniversary calls and calls to new prospects?While the answer to that question will be unique to each charity's circumstances, recognize your primary objective is to retain and upgrade current donors' gifts and generate new gifts.Recognize the limits of seeing everyone face‐to‐face, then set parameters:Stewardship: Make at least one non‐solicitation call on everyone who gave $1,000 or more during the past fiscal year.Retention/upgrade: Call on every donor who gave $500 or more last fiscal year in an effort to retain and upgrade their gift.First‐time gifts: Using five percent of last year's total number of donors, make solicitation calls on that number of new prospects.

Journal

Successful FundraisingWiley

Published: Jan 1, 2018

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