If your job responsibilities include making face‐to‐face calls on donors and would‐be donors on a weekly basis, what's the best mix of stewardship calls, anniversary calls and calls to new prospects?While the answer to that question will be unique to each charity's circumstances, recognize your primary objective is to retain and upgrade current donors' gifts and generate new gifts.Recognize the limits of seeing everyone face‐to‐face, then set parameters:Stewardship: Make at least one non‐solicitation call on everyone who gave $1,000 or more during the past fiscal year.Retention/upgrade: Call on every donor who gave $500 or more last fiscal year in an effort to retain and upgrade their gift.First‐time gifts: Using five percent of last year's total number of donors, make solicitation calls on that number of new prospects.
Successful Fundraising – Wiley
Published: Jan 1, 2018
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera