What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives

What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives Destination marketing organisations (DMOs) are facing intriguing challenges to provide quality information online in an era of information overload. Insufficient knowledge of tourist's online information preferences and search behaviour has hindered them from effective information management. This research aimed to examine consumers' perspectives of the information role of the DMOs and their preferences and attitudes towards what constitute engaging and relevant Web contents and functionalities for a DMO website. The results suggested that tourists' preference of information content varied across the different levels of DMO websites (country, state/province and city). In addition, the study revealed that travellers' information needs and behaviour change over the entire information consumption process, which include the before, during and post‐trip period. Implications for DMOs were discussed at the end. Copyright © 2007 John Wiley & Sons, Ltd. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Research Wiley

What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives

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Publisher
Wiley
Copyright
Copyright © 2007 John Wiley & Sons, Ltd.
ISSN
1099-2340
eISSN
1522-1970
DOI
10.1002/jtr.594
Publisher site
See Article on Publisher Site

Abstract

Destination marketing organisations (DMOs) are facing intriguing challenges to provide quality information online in an era of information overload. Insufficient knowledge of tourist's online information preferences and search behaviour has hindered them from effective information management. This research aimed to examine consumers' perspectives of the information role of the DMOs and their preferences and attitudes towards what constitute engaging and relevant Web contents and functionalities for a DMO website. The results suggested that tourists' preference of information content varied across the different levels of DMO websites (country, state/province and city). In addition, the study revealed that travellers' information needs and behaviour change over the entire information consumption process, which include the before, during and post‐trip period. Implications for DMOs were discussed at the end. Copyright © 2007 John Wiley & Sons, Ltd.

Journal

International Journal of Tourism ResearchWiley

Published: Mar 1, 2007

References

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