Graphics can help make your organization's newsletters or brochures look more professional and attractive, but too much of a good thing can spoil the effect.Consider these steps when deciding which photos, clip art, charts or special typography to use in your next publication:❑Use graphics to enhance editorial. One good photograph accompanying a feature article may be a better option than two or three less interesting shots. It's usually not necessary to use all available photos.❑Highlight key information. Simple graphics, like a calendar page with the date of your major event, or a theme logo can instantly draw attention to important facts and draw readers into the copy.❑Maintain consistency with images. Incorporating too many types of graphics on facing pages, like clip art, screened or reversed type and photos can look cluttered or piecemeal. Be sure that art you put on page 2 balances well with page 3, even if laid out separately.❑List all images that must be included. Before you do your layout, consider what must be used, including logos, photos, charts and calendars. Rough them into your draft to see how they will look, and determine how much room you have left for necessary copy. Knowing what you have to work with helps you plan a more appealing layout.❑Use type and quotes. When photos won't be used, try highlighting copy or quotes with larger type or in reverse color to add visual interest. Begin key paragraphs with large initial capital letters or attention getting subheads that spur the reader to continue to the conclusion.❑Creatively manipulate boxes, headlines and alignment. Headlines and type can spread across a page or individual columns. Alignment and headline placement alone, borders, rules or boxes are graphic accents that also serve to break up gray copy. When used correctly, you may not need additional graphics.
Nonprofit Communications Report – Wiley
Published: Jan 1, 2018
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