Understanding the postgraduate education market for UK‐based students: a review and empirical study

Understanding the postgraduate education market for UK‐based students: a review and empirical... This paper examines why postgraduate students in the UK decide to take up a further degree, the factors influencing their choice of programme and institution and the sources of information consulted. The study is based on a literature review, other sources of information and primary research with students at one institution. Based on responses from 102 current students the analysis reveals that improvement of career prospects was the prime motivator for studying a postgraduate qualification, allied to a desire to gain or update skills to become more employable. Students also chose to study for their own personal satisfaction. For the university in question, accreditation of some programmes was a deciding factor influencing their choice of institution. The reputation of the university and its location were also important. Various sources of information were referred to but the use of faculty and tutors as ‘salespeople’ had significant impact. Managerial implications for universities and directions for further research complete the paper. Copyright © 2004 Henry Stewart Publications http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Nonprofit & Voluntary Sector Marketing Wiley

Understanding the postgraduate education market for UK‐based students: a review and empirical study

Loading next page...
 
/lp/wiley/understanding-the-postgraduate-education-market-for-uk-based-students-10rd82bqoI
Publisher
Wiley
Copyright
Copyright © 2004 Henry Stewart Publications
ISSN
1465-4520
eISSN
1479-103X
D.O.I.
10.1002/nvsm.259
Publisher site
See Article on Publisher Site

Abstract

This paper examines why postgraduate students in the UK decide to take up a further degree, the factors influencing their choice of programme and institution and the sources of information consulted. The study is based on a literature review, other sources of information and primary research with students at one institution. Based on responses from 102 current students the analysis reveals that improvement of career prospects was the prime motivator for studying a postgraduate qualification, allied to a desire to gain or update skills to become more employable. Students also chose to study for their own personal satisfaction. For the university in question, accreditation of some programmes was a deciding factor influencing their choice of institution. The reputation of the university and its location were also important. Various sources of information were referred to but the use of faculty and tutors as ‘salespeople’ had significant impact. Managerial implications for universities and directions for further research complete the paper. Copyright © 2004 Henry Stewart Publications

Journal

International Journal of Nonprofit & Voluntary Sector MarketingWiley

Published: Nov 1, 2004

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off