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References (6)
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M. Fishbein (1963)
An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that ObjectHuman Relations, 16
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Ajzen Ajzen, Fishbein Fishbein (1969)
The prediction of behavioral intentions in a Prisoner's Dilemma GameJournal of Experimental Social Psychology, 5
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H. Triandis (1964)
EXPLORATORY FACTOR ANALYSES OF THE BEHAVIORAL COMPONENT OF SOCIAL ATTITUDES.Journal of abnormal psychology, 68
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I. Ajzen, M. Fishbein (1969)
The Prediction of Behavioral Intentions in a Choice Situation.Journal of Experimental Social Psychology, 5
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I. Ajzen, M. Fishbein (1970)
The prediction of behavior from attitudinal and normative variablesJournal of Experimental Social Psychology, 6
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M. Fishbein (1972)
Toward an Understanding of Family Planning BehaviorsJournal of Applied Social Psychology, 2
- Publisher
- Wiley
- Copyright
- Copyright © 1972 Wiley Subscription Services, Inc., A Wiley Company
- ISSN
- 0021-9029
- eISSN
- 1559-1816
- DOI
- 10.1111/j.1559-1816.1972.tb01274.x
- Publisher site
- See Article on Publisher Site
Abstract
Based on a theoretical model developed by Fishbein (1972), a questionnaire was administered to 73 female college students to test the hypotheses that (1) behavioral intention (BI) to use birth control pills is a function of (a) one's attitude toward the act (A‐act) of using birth control pills and/or (b) one's normative beliefs weighted by one's motivation to comply with those perceived norms (ΣNB(Mc)); and (2) A‐act of using birth control pills is a function of (or is highly correlated with) the sum of one's beliefs about the consequences of using birth control pills times the evaluation of those beliefs (ΣBiai). In support of the hypotheses, (1) the multiple correlation between the two components of the model and BI was significant (R= 335, p < .01); and (2) the correlation between XBiui and A‐act was significant (r= .792, p < .01).
Journal
Journal of Applied Social Psychology – Wiley
Published: Sep 1, 1972