Think Through Anticipated E‐Mail Campaigns

Think Through Anticipated E‐Mail Campaigns E‐mail campaigns can be highly effective, but they can also be a disaster. Before launching an e‐mail campaign answer the following questions:What's the primary purpose of this communication? What do I want it to accomplish?Who am I trying to reach?Why is e‐mail the best way to reach this group?What action is the recipient of this e‐mail expected to take?How will I handle questions or negative responses?What follow‐up should occur when recipients respond? http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nonprofit Communications Report Wiley

Think Through Anticipated E‐Mail Campaigns

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Publisher
Wiley Subscription Services, Inc., A Wiley Company
Copyright
Copyright © 2018 Wiley Periodicals, Inc., A Wiley Company
ISSN
1549-778X
eISSN
2325-8616
D.O.I.
10.1002/npcr.30913
Publisher site
See Article on Publisher Site

Abstract

E‐mail campaigns can be highly effective, but they can also be a disaster. Before launching an e‐mail campaign answer the following questions:What's the primary purpose of this communication? What do I want it to accomplish?Who am I trying to reach?Why is e‐mail the best way to reach this group?What action is the recipient of this e‐mail expected to take?How will I handle questions or negative responses?What follow‐up should occur when recipients respond?

Journal

Nonprofit Communications ReportWiley

Published: Jan 1, 2018

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