E‐mail campaigns can be highly effective, but they can also be a disaster. Before launching an e‐mail campaign answer the following questions:What's the primary purpose of this communication? What do I want it to accomplish?Who am I trying to reach?Why is e‐mail the best way to reach this group?What action is the recipient of this e‐mail expected to take?How will I handle questions or negative responses?What follow‐up should occur when recipients respond?
Nonprofit Communications Report – Wiley
Published: Jan 1, 2018
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