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The year 2000: Looking forward

The year 2000: Looking forward Following up on their article in the last issue, the authors reflect and speculate upon the evolution of the discipline of marketing. In so doing, they make connections to key social and intellectual developments in the past that shape its current course and point to radical ends in view that could fundamentally change how marketers, consumers, and scholars may come to view themselves and the subject matter of marketing. © 2000 John Wiley & Sons, Inc. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychology & Marketing Wiley

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Publisher
Wiley
Copyright
Copyright © 2000 John Wiley & Sons, Inc.
ISSN
0742-6046
eISSN
1520-6793
DOI
10.1002/(SICI)1520-6793(200001)17:1<1::AID-MAR1>3.0.CO;2-Y
Publisher site
See Article on Publisher Site

Abstract

Following up on their article in the last issue, the authors reflect and speculate upon the evolution of the discipline of marketing. In so doing, they make connections to key social and intellectual developments in the past that shape its current course and point to radical ends in view that could fundamentally change how marketers, consumers, and scholars may come to view themselves and the subject matter of marketing. © 2000 John Wiley & Sons, Inc.

Journal

Psychology & MarketingWiley

Published: Jan 1, 2000

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