At Purdue University a comprehensive study of the status of consumer education in the United States has just been completed. This one-year effort was undertaken to describe and evaluate the national consumer education effort at the close of the 1960-70 decade, a period of intense concern with the welfare of consumers and a time marked by a growing interest in the responsibility and potentials of consumer education. If the 1930's were the formative years for consumer education in America, that educational effort came of age in the 1960's and entered a new phase of maturation. This paper attempts to provide an overview of the research effort, highlighting the major findings and recommendations. It is organized into four sections: (1) the purposes of the study and methods used in the research; (2) some troublesome conceptual problems encountered in the study; (3) findings and recommendations concerning consumer education in the schools; and (4)results and implications of the analysis of adult consumer education programs. THE PURDUE CONSUMER EDUCATION STUDY The research was sponsored by a grant from the U.S. Office of Education with a smaller contribution by Purdue University. The Office of Education designated consumer education a priority research area early
Journal of Consumer Affairs – Wiley
Published: Dec 1, 1970
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