Robert G. Cooper presents an update on the NewProd model, a new product screening, evaluation and diagnostic tool first described in this journal in 1985. He reviews the model's original development and describes subsequent modifications. Next, he presents validation results from North America and Europe, revealing a predictive ability of 73–84%. An actual case study demonstrates NewProd in use, complete with computer output graphics and analysis.
The Journal of Product Innovation Management – Wiley
Published: Jun 1, 1992
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