The implicit association test outperforms the extrinsic affective Simon task as an implicit measure of inter‐individual differences in attitudes

The implicit association test outperforms the extrinsic affective Simon task as an implicit... We used both the Extrinsic Affective Simon Task (EAST) and the Implicit Association Test (IAT) as implicit measures of inter‐individual differences in attitudes towards political parties (Experiment 1), food items (Experiment 2) and homosexuality (Experiment 3). IAT but not EAST scores were related in a meaningful manner to self‐report measures of the corresponding attitudes (Experiments 1–3) and self‐reported behaviour (Experiments 2 and 3). Whereas split‐half reliability of the IAT scores was satisfactory, EAST scores overall had a low split‐half reliability. The present results suggest that the EAST as introduced by De Houwer (2003b, Experimental Psychology) does not offer a good alternative for the IAT as an implicit measure of inter‐individual differences in attitudes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Journal of Social Psychology Wiley

The implicit association test outperforms the extrinsic affective Simon task as an implicit measure of inter‐individual differences in attitudes

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Publisher
Wiley
Copyright
2007 The British Psychological Society
ISSN
0144-6665
eISSN
2044-8309
DOI
10.1348/014466606X130346
pmid
17565789
Publisher site
See Article on Publisher Site

Abstract

We used both the Extrinsic Affective Simon Task (EAST) and the Implicit Association Test (IAT) as implicit measures of inter‐individual differences in attitudes towards political parties (Experiment 1), food items (Experiment 2) and homosexuality (Experiment 3). IAT but not EAST scores were related in a meaningful manner to self‐report measures of the corresponding attitudes (Experiments 1–3) and self‐reported behaviour (Experiments 2 and 3). Whereas split‐half reliability of the IAT scores was satisfactory, EAST scores overall had a low split‐half reliability. The present results suggest that the EAST as introduced by De Houwer (2003b, Experimental Psychology) does not offer a good alternative for the IAT as an implicit measure of inter‐individual differences in attitudes.

Journal

British Journal of Social PsychologyWiley

Published: Jun 1, 2007

References

  • The extrinsic affective Simon task
    Houwer, Houwer
  • Implicit measures in social cognition research: Their meaning and use
    Fazio, Fazio; Olson, Olson
  • The go/no‐go association task
    Nosek, Nosek; Banaji, Banaji
  • Assessment of multiple implicit self‐concept dimensions using the extrinsic affective Simon task (EAST)
    Teige, Teige; Schnabel, Schnabel; Banse, Banse; Asendorpf, Asendorpf

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