ome observers call it corporate social responsibility (CSR). Others refer to it as corporate ethics. More recently, businessesâ social performance has been framed as âcorporate citizenship.â But, what does corporate citizenship really mean? What is business expected to be or to do to be considered a good corporate citizen? Is corporate citizenship compatible with or hostile to corporate growth and profits? A significant boost to corporate citizenship initiatives was given in 1996 when President Clinton called to Washington a group of leading business people to discuss the notion of corporate citizenship and social responsibility. At this conference, President Clinton exhorted the business leaders to âdo wellâ by their employees as they make money for their shareholders. He and thenâLabor Secretary Robert Reich announced the newly created Ron Brown Corporate Citizenship Award, named for the late commerce secretary who died in 1996 along with a group of business executives on a trade mission to Bosnia. The award was to honor American companies each year deemed to best exemplify efforts to support its workers. President Clintonâs five criteria for the Ron Brown Award for âgood corporate citizenshipâ boiled down to companies exhibiting the following practices: âfamily-friendlyâ policies, such as allowing
Business and Society Review – Wiley
Published: Sep 1, 1998
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