The Four Faces of Corporate Citizenship

The Four Faces of Corporate Citizenship ome observers call it corporate social responsibility (CSR). Others refer to it as corporate ethics. More recently, businesses’ social performance has been framed as “corporate citizenship.” But, what does corporate citizenship really mean? What is business expected to be or to do to be considered a good corporate citizen? Is corporate citizenship compatible with or hostile to corporate growth and profits? A significant boost to corporate citizenship initiatives was given in 1996 when President Clinton called to Washington a group of leading business people to discuss the notion of corporate citizenship and social responsibility. At this conference, President Clinton exhorted the business leaders to “do well” by their employees as they make money for their shareholders. He and then–Labor Secretary Robert Reich announced the newly created Ron Brown Corporate Citizenship Award, named for the late commerce secretary who died in 1996 along with a group of business executives on a trade mission to Bosnia. The award was to honor American companies each year deemed to best exemplify efforts to support its workers. President Clinton’s five criteria for the Ron Brown Award for “good corporate citizenship” boiled down to companies exhibiting the following practices: “family-friendly” policies, such as allowing http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business and Society Review Wiley

The Four Faces of Corporate Citizenship

Business and Society Review, Volume 100-101 (1) – Sep 1, 1998

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Publisher
Wiley
Copyright
1998 Center for Business Ethics at Bentley College
ISSN
0045-3609
eISSN
1467-8594
DOI
10.1111/0045-3609.00008
Publisher site
See Article on Publisher Site

Abstract

ome observers call it corporate social responsibility (CSR). Others refer to it as corporate ethics. More recently, businesses’ social performance has been framed as “corporate citizenship.” But, what does corporate citizenship really mean? What is business expected to be or to do to be considered a good corporate citizen? Is corporate citizenship compatible with or hostile to corporate growth and profits? A significant boost to corporate citizenship initiatives was given in 1996 when President Clinton called to Washington a group of leading business people to discuss the notion of corporate citizenship and social responsibility. At this conference, President Clinton exhorted the business leaders to “do well” by their employees as they make money for their shareholders. He and then–Labor Secretary Robert Reich announced the newly created Ron Brown Corporate Citizenship Award, named for the late commerce secretary who died in 1996 along with a group of business executives on a trade mission to Bosnia. The award was to honor American companies each year deemed to best exemplify efforts to support its workers. President Clinton’s five criteria for the Ron Brown Award for “good corporate citizenship” boiled down to companies exhibiting the following practices: “family-friendly” policies, such as allowing

Journal

Business and Society ReviewWiley

Published: Sep 1, 1998

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