The effect of English job titles in job advertisements on Dutch respondents

The effect of English job titles in job advertisements on Dutch respondents ABSTRACT: This paper reports on a study that tested the effect on Dutch respondents of using English in job titles. One half of the respondents evaluated five English job titles, and the other half evaluated the equivalent Dutch job titles. The results of the experiment support claims about the effect of English in job titles in the Netherlands and other non‐English‐speaking countries which had not previously been tested experimentally. In those cases where there were statistically significant differences, English job titles were evaluated worse than their Dutch counterparts, while jobs with English titles were assessed more positively, were thought to have higher salaries, and were on the whole considered to be more international. Contrary to what is suggested in the literature, where there were significant differences, jobs with English titles were not considered more gender‐neutral, but in fact were perceived to be more male‐oriented than their Dutch equivalents. Although no statistically significant differences were found between the associations evoked by equivalent English and Dutch job titles, our findings support the hypothesis, formulated with respect to English in advertising in non‐English‐speaking countries, that English words do not just have referential meaning but also carry symbolic value. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png World Englishes Wiley

The effect of English job titles in job advertisements on Dutch respondents

Loading next page...
 
/lp/wiley/the-effect-of-english-job-titles-in-job-advertisements-on-dutch-M17duj4GLr
Publisher site
See Article on Publisher Site

Abstract

ABSTRACT: This paper reports on a study that tested the effect on Dutch respondents of using English in job titles. One half of the respondents evaluated five English job titles, and the other half evaluated the equivalent Dutch job titles. The results of the experiment support claims about the effect of English in job titles in the Netherlands and other non‐English‐speaking countries which had not previously been tested experimentally. In those cases where there were statistically significant differences, English job titles were evaluated worse than their Dutch counterparts, while jobs with English titles were assessed more positively, were thought to have higher salaries, and were on the whole considered to be more international. Contrary to what is suggested in the literature, where there were significant differences, jobs with English titles were not considered more gender‐neutral, but in fact were perceived to be more male‐oriented than their Dutch equivalents. Although no statistically significant differences were found between the associations evoked by equivalent English and Dutch job titles, our findings support the hypothesis, formulated with respect to English in advertising in non‐English‐speaking countries, that English words do not just have referential meaning but also carry symbolic value.

Journal

World EnglishesWiley

Published: May 1, 2007

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off