The Consumer Life Cycle

The Consumer Life Cycle The field of consumer education needs conceptual frameworks to organize the growing body of existing knowledge and to point to needed research. The use of the familiar life cycle variable for this purpose is proposed. Generalizations, based upon a review of the literature, are offered about the characteristics, typical product and service purchases, marketplace concepts and knowledge, marketplace skills, typical marketplace problems and level of resources of different life cycle stage categories. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Affairs Wiley

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Publisher
Wiley
Copyright
1978 The American Council on Consumer Interests
ISSN
0022-0078
eISSN
1745-6606
DOI
10.1111/j.1745-6606.1978.tb00884.x
Publisher site
See Article on Publisher Site

Abstract

The field of consumer education needs conceptual frameworks to organize the growing body of existing knowledge and to point to needed research. The use of the familiar life cycle variable for this purpose is proposed. Generalizations, based upon a review of the literature, are offered about the characteristics, typical product and service purchases, marketplace concepts and knowledge, marketplace skills, typical marketplace problems and level of resources of different life cycle stage categories.

Journal

Journal of Consumer AffairsWiley

Published: Dec 1, 1978

References

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