The Constructionist Approach to Framing: Bringing Culture Back In

The Constructionist Approach to Framing: Bringing Culture Back In This article aims, within the constructionist paradigm, at integrating culture into the framing process. Four characteristics are important for this approach: the distinction between the event, the media content, and the frame; the explicit attention to the reconstruction of frame packages; the relationship between frame packages and cultural phenomena; and the interaction between frame sponsors, key events, media content, schemata, and the stock of frames. An elaborated framing model is presented, and, subsequently, the constructionist approach is compared with priming and agenda setting. Finally, the methodological implications are discussed, in order to develop a strategy to reconstruct frame packages. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Wiley

The Constructionist Approach to Framing: Bringing Culture Back In

Journal of Communication, Volume 57 (1) – Mar 1, 2007

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Publisher
Wiley
Copyright
Copyright © 2007 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0021-9916
eISSN
1460-2466
DOI
10.1111/j.0021-9916.2007.00329.x
Publisher site
See Article on Publisher Site

Abstract

This article aims, within the constructionist paradigm, at integrating culture into the framing process. Four characteristics are important for this approach: the distinction between the event, the media content, and the frame; the explicit attention to the reconstruction of frame packages; the relationship between frame packages and cultural phenomena; and the interaction between frame sponsors, key events, media content, schemata, and the stock of frames. An elaborated framing model is presented, and, subsequently, the constructionist approach is compared with priming and agenda setting. Finally, the methodological implications are discussed, in order to develop a strategy to reconstruct frame packages.

Journal

Journal of CommunicationWiley

Published: Mar 1, 2007

References

  • Steps to an ecology of mind
    Bateson, G
  • The social construction of reality: A treatise in the sociology of knowledge
    Berger, P. L.; Luckmann, T
  • Framing, value words, and citizens explanations of their issue opinions
    Brewer, P. R
  • Framing: Eine integrative Theorie der Massenkommunikation
    Dahinden, U
  • Framing politics at the launch of the Euro: A cross‐national comparative study of frames in the news
    De Vreese, C. H.; Peter, J.; Semetko, H. A
  • Framing news, public opinion, and U.S. foreign policy
    Entman, R. M
  • A theory of cognitive dissonance
    Festinger, L
  • Talking politics
    Gamson, W. A
  • Framing public life. Perspectives on media and our understanding of the social world
    Gandy, O. H.
  • Communication and democracy. Exploring the intellectual frontier in agenda‐setting theory
    Ghanem, S
  • The whole world is watching. Mass media in the making & unmaking of the new left
    Gitlin, T
  • The manufacture of news: Social problems, deviance and the mass media
    Hall, S

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