The Beauty Myth and Female Consumers: The Controversial Role of Advertising

The Beauty Myth and Female Consumers: The Controversial Role of Advertising Recently, a small number of consumer researchers have voiced concern regarding the question of how and to what degree advertising involving thin/attractive endorsers is linked with chronic dieting, body dissatisfaction, and eating disorders in American females. To explore the broader context of this important and controversial issue, this paper draws upon a variety of disciplines and suggests directions for future research. First is a discussion of problems associated with chronic dieting and the diet industry. Next is an exploration of the prevalence, concomitants, and origins of body dissatisfaction in American females. The paper discusses existing advertising research that gives rise to several important propositions regarding the nature of the link between advertising and body dissatisfaction. The conculsion consists of recommendations for research and a brief discussion of public policy implications. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Affairs Wiley

The Beauty Myth and Female Consumers: The Controversial Role of Advertising

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Publisher
Wiley
Copyright
Copyright © 1994 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0022-0078
eISSN
1745-6606
DOI
10.1111/j.1745-6606.1994.tb00819.x
Publisher site
See Article on Publisher Site

Abstract

Recently, a small number of consumer researchers have voiced concern regarding the question of how and to what degree advertising involving thin/attractive endorsers is linked with chronic dieting, body dissatisfaction, and eating disorders in American females. To explore the broader context of this important and controversial issue, this paper draws upon a variety of disciplines and suggests directions for future research. First is a discussion of problems associated with chronic dieting and the diet industry. Next is an exploration of the prevalence, concomitants, and origins of body dissatisfaction in American females. The paper discusses existing advertising research that gives rise to several important propositions regarding the nature of the link between advertising and body dissatisfaction. The conculsion consists of recommendations for research and a brief discussion of public policy implications.

Journal

Journal of Consumer AffairsWiley

Published: Jun 1, 1994

References

  • Bulimia in Adolescents: Prevalence and Psychosocial Correlates
    Gross, Gross; Rosen, Rosen
  • Perceived Weight, Actual Weight, and Depressive Symptoms in a General Adolescent Sample
    Kaplan, Kaplan; Busner, Busner; Pollack, Pollack
  • An Analysis of Body Image Distortions in a Nonpatient Population
    Klesges, Klesges

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