Assembling a committee or team of key players to assist you in orchestrating a press conference to announce a major event is a good idea. This team can help brainstorm ideas to make your event stand out and be a success.But don't disassemble the team the minute the press conference adjourns. Rather, assign members the duty of analyzing the results of your efforts. Have them review media coverage and offer suggestions as to what worked well and what they would recommend doing differently the next time. Then write up a post‐press‐conference report to use when planning future events.In addition, ask this team to send brief, handwritten thank‐you notes to speakers and other persons who helped make the media event a success. (Remember to send these team members thank‐you notes from you, personally, as well.)
Nonprofit Communications Report – Wiley
Published: Jan 1, 2018
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