Synergy and Coherence through Collective Action: Some Insights from Wine Routes in Tuscany

Synergy and Coherence through Collective Action: Some Insights from Wine Routes in Tuscany A wine route can be seen as a network established around the theme of wine. The impressive economic impact that the establishment of the Costa degli Etruschi wine route has had on the farms involved is traced back in this article to the collective action that produces synergies and coherence. Synergies can be defined as linkages between two or more entities, whose joint effort produces quantitatively and qualitatively higher effects than those produced by the efforts of the same entities alone. Coherence is a quality belonging to the elements that constitute the context of action in successful rural development practices: natural and man‐made environment, social networks, and symbolic systems. The process of creating coherence is not without conflict, and the article contends that the establishment of coherence needs a hegemonic strategy that involves all sources of empowerment and particularly cultural codes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sociologia Ruralis Wiley

Synergy and Coherence through Collective Action: Some Insights from Wine Routes in Tuscany

Sociologia Ruralis, Volume 40 (4) – Oct 1, 2000

Synergy and Coherence through Collective Action: Some Insights from Wine Routes in Tuscany


estructuring processes in the global economy have made clear that power and success in business are not necessarily linked to scale of operations. Rather, what matters is the ability to control others at a distance (Whatmore 1998), replacing hierarchical and vertically integrated organizations with networks based on a continuity between the ‘in’ and the ‘out’ of the firm (Saxenian 1994). This may imply subcontracting operations, the creation of partnerships with suppliers and customers (Peters 1992) or the centralization of strategic functions (Harrison 1994) such as those linked to ‘intellectual properties’: r&d, strategy, and communication (Henderson 1998). As industrial firms reshape themselves to find new ways to compete at the global level, important forces lead to a general restructuring of economic regulation. National corporations and national trade unions lose their power of control in favour of both trans-national and local institutions. Rural development can be seen as one of the responses to the crisis in the postwar mode of agricultural regulation and its techno-economic paradigm (Van der Ploeg et al. 2000). Centralized state intervention, agricultural co-operatives and national farmers’ organizations – its pillars – have lost their capacity to regulate the agro-food system and to respond to the emerging problems of farmers, consumers and citizens. New practices based on alternative techno-economic principles and embodying a reshaping of local-global relations have begun to develop. One of the key points of rural development practices is collective action at the local level and its capacity to create alliances beyond the locality. Collective action enables small entrepreneurs to mobilize social relations to improve their economic performance and create new opportunities for growth. Successful cases of rural development demonstrate that collective action...
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Publisher
Wiley
Copyright
European Society for Rural Sociology 2000
ISSN
0038-0199
eISSN
1467-9523
DOI
10.1111/1467-9523.00157
Publisher site
See Article on Publisher Site

Abstract

A wine route can be seen as a network established around the theme of wine. The impressive economic impact that the establishment of the Costa degli Etruschi wine route has had on the farms involved is traced back in this article to the collective action that produces synergies and coherence. Synergies can be defined as linkages between two or more entities, whose joint effort produces quantitatively and qualitatively higher effects than those produced by the efforts of the same entities alone. Coherence is a quality belonging to the elements that constitute the context of action in successful rural development practices: natural and man‐made environment, social networks, and symbolic systems. The process of creating coherence is not without conflict, and the article contends that the establishment of coherence needs a hegemonic strategy that involves all sources of empowerment and particularly cultural codes.

Journal

Sociologia RuralisWiley

Published: Oct 1, 2000

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