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Survey research methods

Survey research methods Survey research methods Judith Calder Student Research Centre, Institute of Educational Technology, Open University INTRODUCTION If you were to ask a person in the street what they knew about surveys, they would almost certainly mention opinion polls, possibly the census, and they might also mention market research surveys. If you pressed them a little further, they might comment about the fact that opinion polls were fun to follow if there wasn't any other news in the papers or on TV, but that they seemed to get the wrong answers much of the time. Mention of the census might be accompanied by comments about its infrequency these days, while market research surveys might prompt re¯ections about interviewers stopping you in the street, or phoning you at home. If you think about your own experiences with surveys, you may be able to identify a wider range of approaches and purposes for surveys. You will certainly have read the headlines in the newspapers about controversial or unexpected ®ndings that have emerged from some survey or other. There may well have been in-depth articles or TV programmes discussing the ®ndings, or following up the implications of the ®ndings from some survey. However, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Medical Education Wiley

Survey research methods

Calder, Judith
Medical Education , Volume 32 (6) – Nov 1, 1998
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References (13)

Publisher
Wiley
Copyright
Copyright © 1998 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0308-0110
eISSN
1365-2923
DOI
10.1046/j.1365-2923.1998.00227.x
Publisher site
See Article on Publisher Site

Abstract

Survey research methods Judith Calder Student Research Centre, Institute of Educational Technology, Open University INTRODUCTION If you were to ask a person in the street what they knew about surveys, they would almost certainly mention opinion polls, possibly the census, and they might also mention market research surveys. If you pressed them a little further, they might comment about the fact that opinion polls were fun to follow if there wasn't any other news in the papers or on TV, but that they seemed to get the wrong answers much of the time. Mention of the census might be accompanied by comments about its infrequency these days, while market research surveys might prompt re¯ections about interviewers stopping you in the street, or phoning you at home. If you think about your own experiences with surveys, you may be able to identify a wider range of approaches and purposes for surveys. You will certainly have read the headlines in the newspapers about controversial or unexpected ®ndings that have emerged from some survey or other. There may well have been in-depth articles or TV programmes discussing the ®ndings, or following up the implications of the ®ndings from some survey. However,

Journal

Medical Education – Wiley

Published: Nov 1, 1998

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