What economic impact does your nonprofit have on your community? If you don't know, call your chamber of commerce for help calculating it.Consider statistics such as: number of people you employ, overall salaries, retail sales and sales tax produced by your organization and employees.Work to calculate the direct economic contribution of your organization as well as the number of jobs and amount of income and state sales tax revenue created as a secondary effect.Then capitalize on this news by:Developing and airing radio PSAs on local radio stations.Sending a news release tied in with the celebration of a national week or other hook.Creating a section in your annual report on the theme of positive community impact.Advertising in the newspaper.Posting it on your website.Featuring economic impact news in your newsletter.Setting up a feature story for your chamber of commerce newsletter.Celebrating with on‐site luncheons for chamber members and/or an open house for the community.
Nonprofit Communications Report – Wiley
Published: Jan 1, 2018
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