Sources and Outcomes of Competitive Advantage: An Exploratory Study in the Furniture Industry

Sources and Outcomes of Competitive Advantage: An Exploratory Study in the Furniture Industry We examine a model of the relationships among sources and outcomes of competitive advantage. The model is integrative across business functions and research disciplines. Functional area competencies are considered as sources of advantage, and three competency constructs are introduced: marketing competency, product design and development (innovation) competency, and manufacturing competency. Each functional area construct is defined as the sum of the performance on 31 competitive items, weighted by importance and extent of responsibility. Relationships between the competency constructs (and their interactions) with performance outcomes such as ROI and market share are analyzed. Results from this exploratory study suggest that innovation is a key source of competitive advantage. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Decision Sciences Wiley

Sources and Outcomes of Competitive Advantage: An Exploratory Study in the Furniture Industry

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Publisher
Wiley
Copyright
Copyright © 1994 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0011-7315
eISSN
1540-5915
DOI
10.1111/j.1540-5915.1994.tb01865.x
Publisher site
See Article on Publisher Site

Abstract

We examine a model of the relationships among sources and outcomes of competitive advantage. The model is integrative across business functions and research disciplines. Functional area competencies are considered as sources of advantage, and three competency constructs are introduced: marketing competency, product design and development (innovation) competency, and manufacturing competency. Each functional area construct is defined as the sum of the performance on 31 competitive items, weighted by importance and extent of responsibility. Relationships between the competency constructs (and their interactions) with performance outcomes such as ROI and market share are analyzed. Results from this exploratory study suggest that innovation is a key source of competitive advantage.

Journal

Decision SciencesWiley

Published: Sep 1, 1994

Keywords: ; ;

References

  • Successful industrial product innovation: An integrative literature review
    Calantone, R. J.; Benedetto, C. A.
  • Convergent and discriminant validation by the multitrait‐multimethod matrix
    Campbell, D. T.; Fiske, D. W.
  • Assessing advantage: A framework for diagnosing competitive superiority
    Day, G. S.; Wensley, R.
  • Strategic management theory, an integrated approach
    Hill, C. W. L.; Jones, G. R.
  • Operations management, strategy and analysis
    Krajewski, L. J.; Ritzman, L. P.
  • Performance variations among strategic group members: An examination of individual firm capability
    Lawless, M. W.; Bergh, D. D.; Wilsted, W. D.

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