24. ANDERSON, P., CREMONA, A., PATON, A., TURNER, Paper presented at the annual meeting of the greatest killer of youth in American society. For research society of alcoholism, Marco Island, all the concerns about illicit drugs such as mariFlorida, June 8-13. juana and cocaine, alcohol is the number one 21. POLHEMUS,T. (1988) Message in a bottle. Market- drug of choice in the United States. ing, October, pp. 34-37. It is not possible in the brief space allocated 22. HEA (1992) Tobacco and alcohol images (London, Health Education Authority). here to do justice to all the comments. I will, 23. FERRENCE, R. (1992) Moderate drinking and public however, make three points. First, the alcohol health. Paper presented to the Alcohol and Public industry's out-of-hand rejection of the populaPolicy Project, London, May 11-15. C. & WALLACE, P. (1992) The risk of alcohol. Paper submitted for publication. 20. GRUBE, J. W . , MADDEN, P. & WALLACK, L. (1991) The effects of television alcohol advertising on children. marketing of a product that is perhaps the single Commentaries Rae explains that the motive behind the Portman Group, "is to protect the industry's long-term commercial interests".' I might note here that the goal
Addiction – Wiley
Published: Feb 1, 1993
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