Did you know that a $25 donation to the United Way of Greater Milwaukee and Waukesha County (Milwaukee, WI) can provide five days of emergency food for a family of five? Alternatively, the same amount can be used to cover the cost of two classes that improve parenting skills, or 25 adaptive play toys to improve the motor skills of underdeveloped children. Thanks to the impact calculator featured on this local nonprofit's website, donors can truly understand how their monetary gifts can improve the lives of families in need. Check it out for yourself here (www.unitedwaygmwc.org/Impact‐Calculator).“Our impact calculator helps us portray the outcomes we provide to the individuals who participate in our programs,” says Brand Manager Melissa Hanon. “Financial support helps them secure more than just tangible items like meals or schoolbooks. These donations truly give them the ability to move forward and live a better life.”The impact calculator was developed in partnership with United Way's current website provider, Northwoods. The scenarios presented in each calculation reflect annual data from program participants' survey responses and information from partner agencies. United Way has uncovered a unique formula that, when applied, demonstrates the ongoing impact of every dollar raised.In addition to calculating item costs, the calculator also correlates these dollars to specific program outcomes. For example, if a user chooses a gift of $100, they are shown the following statistic: “This gift provides four hours of GED preparation for adults.” When the user clicks “learn more” under the statistic, the following outcome appears: “Of those that participated in United Way‐funded adult learning programs, 98 percent made progress toward their academic goals.” “Each outcome also features a success story that showcases the real people who were helped by United Way funding,” Hanon says.The calculator is highly versatile, taking into account the ability of United Way donors to make one‐time gifts, weekly, monthly or payroll deduction (twice‐monthly gifts). Users can select pre‐set denominations or enter a custom amount to learn more about how their donations can drive positive change.“With this tool we aim to show people how their dollars are put to work,” Hanon says. “It informs not only the individuals who stumble upon our website, but also companies who run workplace giving campaigns. When a company sets a goal to raise $5,000, they can use our tool to show employees how even small donations can make a big difference in our community.”It's easy for people to understand the price of food, but it becomes difficult to understand how the money saved on meals can be used toward personal development, education and the makings of higher standards of living. “Our calculator blends all of these elements together to paint a broader picture of our work while helping to convey the message of impact that we want to promote,” Hanon says.Source: Melissa Hanon, Brand Manager, United Way of Greater Milwaukee and Waukesha County, Milwaukee, WI. Phone (414) 263‐8129. E‐mail: firstname.lastname@example.org. Website: www.UnitedWayGMWC.org
Successful Fundraising – Wiley
Published: Jan 1, 2018
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