Your nonprofit recently developed a five‐year strategic plan that includes exciting new programs and facility expansion. Those who participated in shaping the plan — staff, board members, key donors and volunteers — share your enthusiasm for what can be realized if everything falls into place.But what about the public at large? How can you make them aware of your strategic plan in a way that will excite and engage them? Here are a handful of ideas for doing so:Host a series of small group, information‐sharing meetings in which you summarize plans for your organization's future and offer facility tours, explaining changes that will come about as your plan is realized.Get key members of the strategic planning committee to submit editorials that share a glimpse into what the future will hold for your organization and those you serve.Share your strategic plan, or portions of it, on your website.Incorporate comments about your strategic plans into all public speeches.Pitch an occasional feature idea to the media about some aspect of your organization's future: why you have chosen to address a particular issue, how you intend to go about doing it and the impact it will have on the community and those you serve.Announce Your Plan's ProgressUse tools and metrics to monitor the progress of your strategic plan. Then share that progress with the public on an annual basis.
Nonprofit Communications Report – Wiley
Published: Jan 1, 2018
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