Want to find new prospects to add to your mailing list? Try these ideas:Research. Understand and use your mission to find clubs, associations and people who share the same interests as your organization.Follow the media. Watch local news programs and subscribe to local publications to get the latest on new companies, business people, affluent members of the community, etc. Find out who they are, where they're from and what their interests are.Go public. Go to local churches, clubs and giving circles and speak about your work. Send press releases or call newspaper editors when you have a newsworthy occasion so that they might write about it.Create Web presence. Build your Web page titles based on phrases for which you want to be found in search engines (e.g., Google). Include a newsletter or information sign‐up option on your website or have people “register” to enter your site by entering their name and e‐mail address.Recognize. Talk to long‐time supporters about the need to bring new donors to the organization. Offer recognition in publications and at special events for donors who bring in new donors. Add categories such as Agency Heroes or Agency Superstars to your existing donor categories for those who bring in new supporters.Keep your ears open. Any time you hear someone in the community expressing interest in your organization, introduce yourself and ask for their business card, and if you can, put them on your mailing list.Utilize special events. Have information request cards and sign‐in forms at your events, so those interested can fill in their information. Offer some premium if they turn in a card or sign up (e.g., pens or refrigerator magnets with your organization's logo).
Successful Fundraising – Wiley
Published: Jan 1, 2018
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