Strategic managers have been found to use sophisticated tactics to implement strategic plans, but seem to limit their effectiveness by applying them indiscriminately. A contingency framework that uses situational constraints, such as the manager's freedom to act and need for consultation, is developed to select among tactics preferred by practitioners. The framework was tested using 50 episodes of strategic planning. There was a 94 percent success rate when the implementation tactic recommended by the framework was used, and a 29 percent success rate when another (non‐recommended) tactic was applied, suggesting that following the framework's prescriptions may improve the success rate for strategic plan implementation. The implications this research for practicing managers are discussed.
Strategic Management Journal – Wiley
Published: Mar 1, 1989
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