Proactive corporate environmental strategy and the development of competitively valuable organizational capabilities

Proactive corporate environmental strategy and the development of competitively valuable... This article presents the results of a study conducted in two phases within a single industry context. The first phase involved comparative case studies to ground the applicability of the resource‐based view of the firm within the domain of environmental responsiveness. The second phase involved testing the relationships observed during the case studies through a mail survey. It was found that strategies of proactive responsiveness to the uncertainties inherent at the interface between the business and ecological issues were associated with the emergence of unique organizational capabilities. These capabilities, in turn, were seen to have implications for firm competitiveness. © 1998 John Wiley & Sons, Ltd. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Management Journal Wiley

Proactive corporate environmental strategy and the development of competitively valuable organizational capabilities

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Publisher
Wiley
Copyright
Copyright © 1998 John Wiley & Sons, Ltd.
ISSN
0143-2095
eISSN
1097-0266
DOI
10.1002/(SICI)1097-0266(199808)19:8<729::AID-SMJ967>3.0.CO;2-4
Publisher site
See Article on Publisher Site

Abstract

This article presents the results of a study conducted in two phases within a single industry context. The first phase involved comparative case studies to ground the applicability of the resource‐based view of the firm within the domain of environmental responsiveness. The second phase involved testing the relationships observed during the case studies through a mail survey. It was found that strategies of proactive responsiveness to the uncertainties inherent at the interface between the business and ecological issues were associated with the emergence of unique organizational capabilities. These capabilities, in turn, were seen to have implications for firm competitiveness. © 1998 John Wiley & Sons, Ltd.

Journal

Strategic Management JournalWiley

Published: Aug 1, 1998

References

  • Strategic assets and organizational rent
    Amit, Amit; Schoemaker, Schoemaker
  • An evolutionary model of organizational performance
    Barnett, Barnett; Greve, Greve; Park, Park
  • Trustworthiness as a source of competitive advantage
    Barney, Barney; Hansen, Hansen
  • Competitive organizational behavior: Toward an organizationally‐based theory of competitive advantage
    Barney, Barney; Zajac, Zajac
  • Minding the competition: From mapping to mastery
    Ginsberg, Ginsberg
  • Does it pay to be green? An empirical examination of the relationship between emission reduction and firm performance
    Hart, Hart; Ahuja, Ahuja
  • Co‐evolution of capabilities and industry: The evolution of mutual fund processing
    Levinthal, Levinthal; Myatt, Myatt
  • Environmental technologies and competitive advantage
    Shrivastava, Shrivastava

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