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Pioneering Versus Incremental Innovation: Review and Research Propositions

Pioneering Versus Incremental Innovation: Review and Research Propositions Marketing's role in supporting a company's efforts to develop pioneering and incremental products can be quite different. Abdul Ali examines published articles and offers a set of propositions to show how several factors influence the product development decision. He cites examples from the business world to illustrate these propositions. This article suggests that a firm should take into account several factors relating to its capabilities, along with various project and market characteristics, in order to decide what products it should develop. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Product Innovation Management Wiley

Pioneering Versus Incremental Innovation: Review and Research Propositions

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Publisher
Wiley
Copyright
© 1994 Elsevier Science Publishing Co., Inc.
ISSN
0737-6782
eISSN
1540-5885
DOI
10.1111/1540-5885.1110046
Publisher site
See Article on Publisher Site

Abstract

Marketing's role in supporting a company's efforts to develop pioneering and incremental products can be quite different. Abdul Ali examines published articles and offers a set of propositions to show how several factors influence the product development decision. He cites examples from the business world to illustrate these propositions. This article suggests that a firm should take into account several factors relating to its capabilities, along with various project and market characteristics, in order to decide what products it should develop.

Journal

The Journal of Product Innovation Management – Wiley

Published: Jan 1, 1994

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