Penguin Swim Generates $100,000

Penguin Swim Generates $100,000 Every New Year's Day, over 1,000 penguins gather on the beachfront of the Princess Royale in Ocean City, MD. They aren't visiting from the South Pole. These “penguins” are participants in the annual Penguin Swim to benefit the Atlantic General Hospital Foundation. Now in its 24th year, the fundraiser reaches community members of all ages.The day begins at 10 a.m. with registration, carnival games, a cash bar, a live band and penguin costume contest in the second‐floor atrium of the oceanfront hotel. At 12:45 p.m., participants, family, friends and spectators take the event outside by parading down to the beach. A roped‐off swim area is designated for the Penguin Swim. At precisely 1 p.m., the Ocean City Beach Patrol sounds the horn and all participants rush into the water.“They can go as far as they want,” explains Joy Stokes, event coordinator, “Some jump, swim, go up to their waist or just their feet. The idea is simply to get in the water, ring in the new year in a fun way and raise funds to help the hospital provide quality care for the community.”Each participant raises at least $25 prior to the event. Many fundraise throughout the year through networking and social media to contribute more as individuals or teams. The 2016 event raised a total of $101,640 in individual and team funds as well as sponsorships from local businesses, organizations and community members. Atlantic General also receives many in‐kind donations for materials, atrium activities and awards.Immediately following the swim, participants warm up inside the hotel and enjoy an awards ceremony from 1:15 to 2 p.m. This includes individual and team categories, with winners receiving recognition, trophies and prizes. Additionally, all registered swimmers receive an official Penguin Swim T‐shirt.Stokes attributes much of the event's success to three key planning aspects. She notes, “We use social media and community outreach to effectively promote the event. Additionally, we have two co‐chairs and a committee of hospital associates and community members that help make this event one of our largest fundraisers. We also award prizes to all participating ‘penguins’ based on individual fundraising efforts.” Three prize levels are available, and participants who raise more than $500 receive one prize from each level. Top participants are listed on the Penguin Swim website (aghpenguinswim.org/).Source: Joy Stokes, Event Coordinator/Development Assistant, Atlantic General Hospital Foundation, Berlin, MD. Phone (410) 641‐9671. E‐mail: jstokes@atlanticgeneral.org Website: www.atlanticgeneral.org/ http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Special Events Galore Wiley

Penguin Swim Generates $100,000

Special Events Galore , Volume 18 (4) – Jan 1, 2018
Free
1 page

Loading next page...
1 Page
 
/lp/wiley/penguin-swim-generates-100-000-B4EJU0vmrA
Publisher
Wiley Subscription Services, Inc., A Wiley Company
Copyright
Copyright © 2018 Wiley Periodicals, Inc., A Wiley Company
ISSN
1538-1625
eISSN
2325-8586
D.O.I.
10.1002/speg.30799
Publisher site
See Article on Publisher Site

Abstract

Every New Year's Day, over 1,000 penguins gather on the beachfront of the Princess Royale in Ocean City, MD. They aren't visiting from the South Pole. These “penguins” are participants in the annual Penguin Swim to benefit the Atlantic General Hospital Foundation. Now in its 24th year, the fundraiser reaches community members of all ages.The day begins at 10 a.m. with registration, carnival games, a cash bar, a live band and penguin costume contest in the second‐floor atrium of the oceanfront hotel. At 12:45 p.m., participants, family, friends and spectators take the event outside by parading down to the beach. A roped‐off swim area is designated for the Penguin Swim. At precisely 1 p.m., the Ocean City Beach Patrol sounds the horn and all participants rush into the water.“They can go as far as they want,” explains Joy Stokes, event coordinator, “Some jump, swim, go up to their waist or just their feet. The idea is simply to get in the water, ring in the new year in a fun way and raise funds to help the hospital provide quality care for the community.”Each participant raises at least $25 prior to the event. Many fundraise throughout the year through networking and social media to contribute more as individuals or teams. The 2016 event raised a total of $101,640 in individual and team funds as well as sponsorships from local businesses, organizations and community members. Atlantic General also receives many in‐kind donations for materials, atrium activities and awards.Immediately following the swim, participants warm up inside the hotel and enjoy an awards ceremony from 1:15 to 2 p.m. This includes individual and team categories, with winners receiving recognition, trophies and prizes. Additionally, all registered swimmers receive an official Penguin Swim T‐shirt.Stokes attributes much of the event's success to three key planning aspects. She notes, “We use social media and community outreach to effectively promote the event. Additionally, we have two co‐chairs and a committee of hospital associates and community members that help make this event one of our largest fundraisers. We also award prizes to all participating ‘penguins’ based on individual fundraising efforts.” Three prize levels are available, and participants who raise more than $500 receive one prize from each level. Top participants are listed on the Penguin Swim website (aghpenguinswim.org/).Source: Joy Stokes, Event Coordinator/Development Assistant, Atlantic General Hospital Foundation, Berlin, MD. Phone (410) 641‐9671. E‐mail: jstokes@atlanticgeneral.org Website: www.atlanticgeneral.org/

Journal

Special Events GaloreWiley

Published: Jan 1, 2018

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve Freelancer

DeepDyve Pro

Price
FREE
$49/month

$360/year
Save searches from Google Scholar, PubMed
Create lists to organize your research
Export lists, citations
Access to DeepDyve database
Abstract access only
Unlimited access to over
18 million full-text articles
Print
20 pages/month
PDF Discount
20% off