Organizational Risk Perception and Reduction: A Literature Review

Organizational Risk Perception and Reduction: A Literature Review SUMMARY Despite there being a considerable literature concerning risk in organizational buyer behaviour, necessary reviews of the area are not easy to find. This article attempts to organize, describe and appraise the current literature with a view to gaining a critical perspective for the benefit of future researchers. The discussion begins with the way managers view risk and factors which affect that perception and then considers the role of various risk reducing strategies employed in the organizational setting. Comments are made on the state of the literature and the further research required. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Journal of Management Wiley

Organizational Risk Perception and Reduction: A Literature Review

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Publisher
Wiley
Copyright
Copyright © 1995 Wiley Subscription Services, Inc., A Wiley Company
ISSN
1045-3172
eISSN
1467-8551
DOI
10.1111/j.1467-8551.1995.tb00089.x
Publisher site
See Article on Publisher Site

Abstract

SUMMARY Despite there being a considerable literature concerning risk in organizational buyer behaviour, necessary reviews of the area are not easy to find. This article attempts to organize, describe and appraise the current literature with a view to gaining a critical perspective for the benefit of future researchers. The discussion begins with the way managers view risk and factors which affect that perception and then considers the role of various risk reducing strategies employed in the organizational setting. Comments are made on the state of the literature and the further research required.

Journal

British Journal of ManagementWiley

Published: Jun 1, 1995

References

  • Risk Perception in a Simulated Industrial Purchasing Task: The Effects of Single versus Multi‐Play Decisions
    Joag, Joag; Mowen, Mowen; Gentry, Gentry
  • Industrial Risk in the Purchase of Microcomputers
    Mitchell, Mitchell

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