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On‐line waiting: The role of download time and other important predictors on attitude toward e‐retailers

On‐line waiting: The role of download time and other important predictors on attitude toward... Across both marketing and management‐information‐system disciplines, download time has been identified as an important factor for on‐line business success. This research is intended to clarify counterintuitive findings generated from previous research and Web‐based experimentation. Here the roles of several factors, including download time, on the overall evaluation of an e‐retailer are explored. With an experimental design, the article explores the impact of 5‐, 30‐, and 45‐second download delays on attitude toward an e‐retailer. Consistent with prior works, findings from both a main study and replication study indicate that objective download delay is not a critical determinant of attitude toward an e‐retailer. However, findings show there are other direct and indirect delay effects, including those resulting from perceived retailer control of delay, that impact Web‐system success. © 2005 Wiley Periodicals, Inc. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychology & Marketing Wiley

On‐line waiting: The role of download time and other important predictors on attitude toward e‐retailers

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Publisher
Wiley
Copyright
© 2005 Wiley Periodicals, Inc.
ISSN
0742-6046
eISSN
1520-6793
DOI
10.1002/mar.20051
Publisher site
See Article on Publisher Site

Abstract

Across both marketing and management‐information‐system disciplines, download time has been identified as an important factor for on‐line business success. This research is intended to clarify counterintuitive findings generated from previous research and Web‐based experimentation. Here the roles of several factors, including download time, on the overall evaluation of an e‐retailer are explored. With an experimental design, the article explores the impact of 5‐, 30‐, and 45‐second download delays on attitude toward an e‐retailer. Consistent with prior works, findings from both a main study and replication study indicate that objective download delay is not a critical determinant of attitude toward an e‐retailer. However, findings show there are other direct and indirect delay effects, including those resulting from perceived retailer control of delay, that impact Web‐system success. © 2005 Wiley Periodicals, Inc.

Journal

Psychology & MarketingWiley

Published: Feb 1, 2005

References